In a world where content is so readily accessible, the key to success is being different. Filter’s Marketing Director Lisa Weeks has made a career out of being just that. Rather than neglect her inner geek, she embraces it, often integrating her hobby of cosplay into her professional line of work, creating an image that’s different and very recognizable. Lisa will speak with Filter Creative Director Drory Ben-Menachem on how to use, and embrace, your own unique and quirky side, and how it can be turned into a profitable asset in a professional atmosphere.